How Much Budget Should You Allocate for Finance Advertising?

The budget you should allocate for finance advertising depends on your campaign goals, target audience, and the level of competition in the finance sector, which is generally high. For startups or smaller brands, a monthly budget of $2,000 to $5,000 can be a reasonable starting point to test and optimize campaigns across channels like Google Ads, native platforms, and social media. However, established finance brands often invest upwards of $10,000 to $50,000+ per month to compete effectively, especially in paid search, where cost-per-click (CPC) rates are high due to the industry's competitiveness. It's important to allocate a portion of the budget to A/B testing creatives and landing pages, as well as to remarketing, which often yields high ROI. Ultimately, your budget should align with your customer acquisition cost (CAC) goals and expected lifetime value (LTV), ensuring sustainable growth and profitability over time.