How can account‑based marketing boost proxy advisory leads?

Account-based marketing (ABM) can significantly boost proxy advisory leads by aligning marketing and sales efforts to target high-value accounts with tailored strategies. Since proxy advisory services often cater to a niche audience — like institutional investors, corporate governance teams, and board members — ABM allows firms to focus only on relevant prospects rather than casting a wide net.

By identifying and researching decision-makers in these accounts, marketers can craft personalized content and campaigns that speak directly to their governance needs, such as shareholder voting, ESG compliance, or board assessments. This precision increases engagement and lead quality.

To enhance visibility within these targeted accounts, platforms like 7Search PPC can be used strategically. With its ability to deliver cost-effective ads on niche publisher networks, 7Search PPC helps ensure your ABM-driven content reaches key stakeholders when they’re actively seeking proxy-related solutions. Unlike broad PPC campaigns, combining 7Search with ABM supports focused ad delivery — minimizing waste and maximizing ROI.

Together, ABM and 7Search PPC offer a powerful, multi-touch approach — building trust, nurturing interest, and ultimately converting highly relevant leads in the proxy advisory space. This method strengthens your brand's position while ensuring outreach stays efficient and aligned with high-priority goals.

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