Where to run antivirus text ads for best CTR?

Great question! I’ve actually tried running antivirus text ads myself, and honestly, the platform you choose makes a big difference in your CTR (Click-Through Rate).

From my experience, targeting intent is the key. If someone is actively looking for antivirus protection, your ad stands a much better chance. That’s why I had good results using platforms where people are already searching or browsing related content. One lesser-known but pretty effective option I tried was 7Search PPC. It’s not as crowded as Google Ads, so you can get good placements without breaking the bank. I ran antivirus-related text ads there and noticed a surprisingly higher CTR compared to broader ad networks.

Also, make sure your ad copy is sharp—use phrases like “Protect Your PC Today” or “Top-Rated Antivirus – Free Trial.” People react well to urgency and trust signals.

Finally, test different keywords. Don’t just go after “antivirus”—try variations like “PC protection,” “malware cleaner,” etc.

So, in short: go where your audience is, write ads that speak directly to their needs, and experiment a bit. You'll be surprised how well it works!