Where to place the best Antivirus ads for visibility?

I’ve run a few ad campaigns for software tools, including antivirus products, and based on my experience, the placement really depends on where your audience spends time. For antivirus ads, you want to reach people who are already thinking about security—like tech blogs, download portals, and forums about PC health and troubleshooting.

But one thing that helped me a lot was using smaller ad networks that actually allow niche targeting. Big platforms like Google Ads are powerful, but they’re also super competitive and expensive. I personally had success using 7Search PPC—it's not one of those mainstream platforms, but it gave me decent traffic for antivirus campaigns. The cool part is, I could target keywords like “best antivirus for PC” or “free virus scan,” and only pay when someone clicked.

Also, don’t ignore Reddit and YouTube. Partnering with tech YouTubers or running sponsored posts in relevant subreddits can bring in real, interested users.

So yeah, if you’re just starting out or don’t want to burn your budget, mix big platforms with smaller ad networks like 7Search PPC. Try, test, and track—it’s always about finding what clicks with your audience.