How Fast Should a Proxy Platform Deliver Antivirus Ads?

Speed definitely matters when running antivirus ads through proxy platforms, but “how fast” depends on a few things. Ideally, the ad delivery should feel instant—anything over a couple of seconds can hurt engagement, especially for mobile users. People clicking on antivirus ads are usually in a hurry to solve a problem (like virus warnings or slow performance), so delays can seriously drop your conversion rate.

The platform you’re using—whether it’s a proxy-based network, a DSP, or a regular PPC platform—should support low-latency delivery even if the traffic is being routed through proxies or VPNs. Latency can sometimes be higher with proxy traffic, so your landing page speed matters just as much as the ad load time.

If you're using a platform like 7Search PPC, you get relatively fast ad delivery and can monitor performance closely. I’ve noticed it handles traffic from various sources (including proxy users) without major delays, which helps keep bounce rates low.

At the end of the day, test your funnel often using real proxy tools like GeoEdge or VPNs to simulate user experience. That’s the best way to catch slow loads before they hurt your ROI.